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Gen AI Tools for Business Leaders
Master Generative AI Tools to Drive Strategic Business Decisions
Welcome to our Gen AI Tools for Business Leaders public course, a practical, hands-on program designed for executives and senior professionals who want to harness Generative AI for strategic advantage.
Includes:
Hands-on Labs, Real-World Business Scenarios, Prompt Engineering Workshops & AI Tool Mastery.
Course fee
$5,400
per participant, incl. exam voucher where applicable
Receive a Netveva Accredited Certification after course completion.
Course Overview
Generative AI is transforming how organisations create content, make decisions, and deliver value. Yet many leaders struggle to move beyond the hype and understand what these tools can practically achieve in their context. This course bridges that gap by providing business leaders with a structured, hands-on understanding of Generative AI tools, from foundational concepts to real-world application.
Participants will explore the leading AI platforms, master prompt engineering techniques, and learn to apply AI tools across content creation, research, operations, and strategic planning. The program concludes with a focus on governance, ethics, and building a practical AI adoption roadmap for your organisation.
Instructor
We bring you top-tier global AI experts as instructors, professionals who combine:
Strong academic backgrounds from leading international universities
Extensive industry experience across multiple sectors
Deep specialisation in Generative AI, prompt engineering, and AI strategy
Multilingual communication abilities, ensuring clarity and accessibility for diverse audiences
Who Should Attend?
C-suite executives and senior managers
Strategy, innovation, and digital transformation leads
Marketing, communications, and content teams
Government and public sector decision-makers
Any professional wanting to leverage AI tools effectively
Prerequisites
No technical background required. Basic digital literacy and familiarity with common business software is sufficient.
Learning Objectives
Upon completion, participants will be able to:
Understand the capabilities and limitations of Generative AI
Apply advanced prompt engineering techniques for business tasks
Use AI tools for content creation, research, analysis, and reporting
Build an AI adoption strategy and governance framework
Evaluate AI tools critically for organisational use
Organisational Impact
Equipping leaders with Generative AI skills creates immediate organisational value:
• Accelerate content production and communication workflows
• Improve decision-making through AI-powered analysis and insights
• Reduce operational costs with intelligent automation
• Build organisational AI literacy and readiness for transformation
• Establish responsible AI practices and governance frameworks
Customisation & Delivery Options
Ideal for:
Public enrolment
Corporate teams (customisable schedule and labs)
Government and public sector adaptations
Exam Information
At the end of the program, participants will complete an internal assessment administered by Netveva. This exam evaluates understanding of Generative AI concepts, prompt engineering, tool application, and strategic planning covered throughout the course.
What's Included
Expert-led instruction
Hands-on labs with leading AI tools
Prompt engineering templates and frameworks
Digital courseware and resources
Certificate of completion
Curriculum
The 5-day outline.
Every day combines instruction with hands-on labs. You leave having done it, not just heard it.
Foundations of Generative AI & Strategic Context
What Generative AI is and how it differs from traditional AI
Key models: GPT, Claude, Gemini, Llama, capabilities and limitations
Strategic implications for industries and governments in the GCC
Workshop: Mapping AI opportunities to your organisation
Prompt Engineering & Effective AI Communication
Prompt design principles: clarity, context, constraints
Advanced prompting: chain-of-thought, few-shot, role-based prompting
Evaluating and iterating on AI outputs
Lab: Building prompt libraries for business tasks
AI Tools for Content, Research & Productivity
AI-powered writing, summarisation, and document generation
Visual content creation with AI image and design tools
Research acceleration: AI for market analysis and competitive intelligence
Lab: End-to-end content workflow using AI tools
AI for Decision-Making & Business Operations
Using AI for data analysis, forecasting, and scenario planning
AI-enhanced presentations, dashboards, and reporting
Process automation and workflow optimisation with AI
Lab: Building an AI-powered business dashboard
AI Governance, Ethics & Implementation Roadmap
Responsible AI: bias, privacy, transparency, and compliance
Building an AI adoption strategy for your organisation
Change management and AI literacy across teams
Capstone: Presenting your AI implementation roadmap
More dates
Same course. Other dates & cities.
Let’s put AI to work in your institution.
One call, no obligation. In 30 minutes you will know where AI fits in your organisation, what it takes, and where to start.
Trusted by governments and enterprises across the GCC.